Penny Moore Joins ShapeUp as Senior Vice President of Sales
September 26, 2011 – Providence, RI — ShapeUp, the leading provider of social-networking powered wellness solutions, is pleased to announce the appointment of Penny Moore as senior vice president of sales. ShapeUp will rely on Penny’s extensive healthcare and sales experience as it continues to expand and improve the health and wellness of employees at large organizations around the world.
Before joining ShapeUp, Penny worked as the vice president of sales at Avivia Health from Kaiser Permanente. While at Avivia, Penny focused on restructuring the sales process and driving growth through a refined market strategy. From 2006 to 2010, Penny was senior vice president, healthcare management solutions, for Carewise Health, where she oversaw three separate business verticals, driving top-line revenue, and extending product offerings.
“Penny’s wealth of knowledge and breadth of experience in the healthcare field will be invaluable for ShapeUp,” said Mike Zani, CEO, ShapeUp. “We’re confident that her expertise will be a catalyst to further growth, helping us mature and expand wisely and well. We are so pleased to have her join the management team.”
Founded in 2006, ShapeUp has revolutionized the employee wellness landscape with its social approach to wellness. By leveraging the latest social networking technology and relying on the most recent advances in social gaming mechanics, ShapeUp has created a corporate wellness platform that unites employees through healthy challenges and behaviors. The program has been clinically proven and implemented in more than 200 companies worldwide.
ShapeUp is the first corporate wellness company focused on leveraging the power of trusted social networks to promote healthy living. Founded in 2006, ShapeUp has pioneered an innovative approach to behavior change that uses social networking technology to reduce health care costs and improve the health of large populations through peer motivation, support, and accountability. ShapeUp’s evidence-based social engagement platform covers more than two million lives and is used by more than 200 employers and health plans. For more information, visit http://www.shapeup.com and follow us on Twitter.