ShapeUp Announces Seamless Integration With Fitbit Wireless Activity And Sleep Trackers
Innovative Partnership Extends Healthy Technology to Employee Populations
February 1, 2012 – Providence, RI and San Francisco, CA — As a growing number of people take control of their health and wellness through technology, ShapeUp, the leader in clinically-proven employee wellness solutions, has made activity tracking easier by fully integrating its corporate wellness platform with Fitbit Trackers, the leading digital fitness tracker, which monitors all-day activity and provides real-time feedback on steps walked, distance travelled, calories burned, stairs climbed, and sleep quality.
ShapeUp empowers participants with the tools and social support needed to make sustainable, healthy behavior change. ShapeUp’s robust tracking interface, for example, allows participants to set goals, track their progress, earn rewards, and compare results with their colleagues. The company’s social networking and gaming tools give participants the opportunity to form teams and join fun, healthy competitions at work.
Fitbit Wireless Activity and Sleep Trackers accurately monitor steps taken, miles walked, calories burned, and activity intensity. Because Fitbit Trackers wirelessly upload data, ShapeUp participants can track their activities without manually entering anything themselves. With Fitbit Trackers, employers can be confident that the activity data captured from employees is accurate and can be used in wellness-related financial incentive programs.
“We are excited to make Fitbit integration available on our platform,” said Rajiv Kumar, MD, founder and chief medical officer of ShapeUp. “ShapeUp is committed to being at the forefront of wellness innovation, and we know many of our participants are quickly adopting new technology-driven tools to achieve better health. Together, Fitbit and ShapeUp can make getting healthy easier and more fun.”
“Our partnership with ShapeUp provides an amazing opportunity to impact millions of lives by helping people see how easy it is to get fit one step at a time. We’re proud to be working side by side with ShapeUp,” said Woody Scal, senior vice president at Fitbit.
ShapeUp users who do not already own a Fitbit Tracker may easily purchase one through the ShapeUp website. In addition, employers using ShapeUp’s wellness platform can choose to buy the devices for their employees, or even award Fitbit Trackers to individuals as part of an incentives program. ShapeUp plans to continue its integration with cutting-edge personal fitness devices in the future, with more partnerships to be announced later this year.
ShapeUp is the leading global provider of clinically-proven, social networking-based employee wellness programs. Founded in 2006 by two medical doctors, ShapeUp has pioneered an innovative approach to behavior change that uses social networking technology to reduce healthcare costs and improve the health of large populations. ShapeUp’s evidence-based, clinically-proven social wellness platform covers more than two million lives and is used by more than 200 employers and health plans. For more information, visit http://www.shapeup.com and follow us on Twitter.
Founded in 2007 in San Francisco, CA, Fitbit is dedicated to delivering simple, innovative health and fitness products and services that help people lead healthier, active lives by giving them the tools to become more aware, motivated, and fit every day. Fitbit’s Ultra Wireless Activity + Sleep Tracker is the leading wireless fitness tracker on the market, with distribution at leading national retailers such as Amazon.com, Best Buy, Brookstone, Radio Shack, REI and Target. Fitbit, Inc. is funded by the Foundry Group, True Ventures, SoftTech VC and Felicis Ventures. For more information, please visit www.fitbit.com or connect with us on Facebook or Twitter.