ShapeUp Introduces Step It Up, A Social Health Game That Takes Fitness To The Next Level
Online Team-Based Competition Helps Individuals Set and Achieve Challenging Health Goals
On the heels of its groundbreaking research showing how healthy behaviors spread within social networks, ShapeUp today announced the release of Step It Up, the newest addition to its program of online, social wellness challenges that are clinically-proven to help colleagues get healthy together and positively influence one another.
Step It Up is designed to help participants set increasingly challenging fitness goals and then reach them with the support of their social network. The Step It Up challenge provides each participant with a customized fitness plan of eight sequential goals, one for each week of the challenge, which are measured in either pedometer steps, exercise minutes, or both. When an individual successfully meets a weekly goal, she passes on to the next level and increases her team’s score.
“Studies have shown that proper goal setting and consistent progress tracking can have a huge effect on successful weight loss and health management,” said Dr. Rajiv Kumar, founder and chief medical officer of ShapeUp. “Step It Up helps participants set ambitious goals and then makes them more attainable and fun by incorporating game mechanics and peer support.”
In addition to its focus on setting and achieving fitness goals, Step It Up introduces new levels of gameplay to the ShapeUp platform with its “watch list” and “boost” features. While competing in Step It Up, individuals may curate watch lists of rival teams, making it easy to compare scores and team progress throughout the challenge. In addition, team members who complete a Step It Up level are granted “boosts” which allow them to offer the gift of extra exercise minutes or pedometer steps to a teammate still working towards a goal. By adding additional ways to challenge teams and help colleagues, Step It Up taps into both the competitive and altruistic human desires that make games engaging and exciting.
Step It Up joins ShapeUp’s year-round curriculum of fitness, preventive care, and nutritional wellness challenges. Every aspect of ShapeUp’s programming is rooted in the belief that social accountability and teamwork provide the best motivation for improving health, changing lives, and enhancing company culture.
ShapeUp is the leading global provider of clinically-proven, social networking-based employee wellness programs. Founded in 2006 by two medical doctors, ShapeUp has pioneered an innovative approach to behavior change that uses social networking technology to reduce healthcare costs and improve the health of large populations. ShapeUp’s evidence-based, clinically–proven social wellness platform covers more than two million lives and is used by more than 200 employers and health plans. For more information, visit http://www.shapeup.com and follow us on Twitter.